189 South Cafe

189 South aimed to infuse Brunswick’s vibrant café culture into Tullamarine’s industrial heartland. I created a brand identity that fosters a sense of belonging, with artistic menus and inviting social media ads. 189 South bridges two worlds, offering a warm, inclusive space for coffee lovers from all walks of life. The design elements, such as the colour scheme and typography, were carefully chosen to reflect this blend. Patrons have responded positively, noting the café’s unique atmosphere and the sense of community it fosters.