Sons of the South

Sons of the South blends Italian heritage with modern design. I crafted a distinctive logo inspired by the Art Deco typeface ‘Mostra Nuova,’ uniting Venice’s café culture with a contemporary pasta bar vibe. My holistic strategy included menu creation and social media, creating a brand that harmoniously combines tradition with modernity. Overcoming the challenge of balancing historical elegance with a modern twist, the brand has become a beloved spot, appreciated for its unique aesthetic and welcoming atmosphere.