Skypark Melbourne
SkyPark needed a brand identity that captured the seamless transition from ground to air. I created an ark-shaped logo symbolizing protection and passage, using blues to reflect the sky and sea. This identity extended to a comprehensive visual theme across signage and social media, resonating with travelers seeking both adventure and assurance. The design has received positive feedback for its ability to evoke a sense of calm and readiness for the journey ahead.
Industry
Hospitality
Client
Skypark Melbourne
Service
Brand Identity
Date
May 2021